When students and parents are sent text messages on a regular basis, student achievement improves.
As if you needed additional reasons to reach out to parents, a recent study released by Queen’s University in Belfast (in partnership with the Education Endowment Foundation) studied the effects of schools regularly texting parents and students.
- Students experienced about one month’s of additional Math & English growth compared with their peers who weren’t involved in the study
- Students who were part of the student had lower truancy rates
- Schools embraced the concept because it was relatively high impact and low cost
- Parents also embraced the concept and enjoyed the outcomes
The full study is available here. You should read it because it outlines what they did that works.
So, if 1:1 messaging is shown to work, it begs the question… why aren’t you doing this?